Over the past 10–15 years, the importance of Digital Marketing (especially for small business) has sky-rocketed. This is due (largely) to the birth and meteoric rise of social media; the internet as a whole; and how the online world is now essential to our everyday lives. Digital Marketing is now…

Social Media Management is a term that can sometimes scare small businesses, but there’s no need to be afraid. Giving someone outside of your business access to your social media channels takes a fair bit of trust, right? …

The last few years have seen a transition from many people working in an office doing a mundane 9–5 job, to instead, starting their own business. Whether it be in the pursuit of greater flexibility or purpose, many people are getting into the entrepreneurial spirit. Life is too short to…

Have you recently started a business or perhaps you are already running one? Getting the word ‘out there’ is crucial, whether you are product or service based; people need to know what you’re about! Put simply, Marketing is crucial for businesses of all shapes and sizes, no matter your budget…

As you should be aware by now, Googles Universal Analytics is becoming redundant from July 2023. Data will be stored in Universal Analytics for up to 6 months, and thereafter it will be removed. …

If you’re a regular user of Google Analytics and you have not yet transferred to Google Analytics 4, you should. Google will deprecate Universal Analytics next year, which means they will stop processing any new hits after 1st October 2023. Any data that is processed within Universal Analytics will be…

Increasing your website traffic is the number one way to gain more exposure and leads for your brand. There are several FREE ways to increase your website traffic (our blog will explain), but before we continue we have to share this with you… We find many of our clients are…

If you own a small business or a brand, you should be looking at “content marketing”. Why? Content marketing allows you to gain trust, generate leads and create customer loyalty which helps you grow your business online and offline. What is content marketing? Content marketing is a marketing strategy used…

If you have a website, it’s important that your web design is cutting-edge. Think of your website as like a shop window on the high street. …